Anderson Hill Studios is an in-house creative agency launched byPepsiCo. The design task here was to develop a strong branding system that would be versatile, memorable, and easy to use.
The visual identity is built around a wordmark formed by the letters “A” and “H” which along with the use of negative space create a distinctive monogram. The brand color (saturated purple) is a blend of the two main Pepsi brand colors which along with linear geometric shapes forms unique and surprising compositions.
